Run The Jewels Partners With Cookies & Launch New Cannabis Brand
If celeb-branded weed is your thing, you’re fortunate, because Run The Jewels announced a new marijuana line to gift their fans with.
COOKIES, the leading cannabis and international lifestyle brand is proud to unveil the latest addition to its house of labels, RUN THE JEWELS, a collaboration between LEMONNADE—COOKIES sister brand that consists of the top Sativa-focused marijuana assemblage on the market in the United States—and the universally acclaimed rap supergroup RTJ, aka Run The Jewels, who recently released a new video for their track, JU$T, featuring Zack de la Rocha and Pharrell Williams.
Ooh-La-La! Ah, Wee-Wee!’
This cogent partnership between producer-rapper El-P, Berner, the Bay Area entrepreneur and rapper who constructed COOKIES into one of the largest weed brands on the planet, and RTJ rapper Killer Mike devised intrinsically, arising from a shared love for music, an enduring mutual admiration, advocacy, and cannabis. Killer Mike said: “Berner is a longtime friend and we have watched him build his empire.” “Yeah,” El-P throws in. “We have huge respect for Berner and what he’s accomplished and we f*cking love weed so this is very exciting for us.” Berner explained: “Killer Mike & El-P are legit cannabis enthusiasts—every time I see Mike, we get high together. He and I go back more than a decade, and I’ve always felt we could open a new dimension in cannabis. After working with him on The White Album (2011), I knew we’d have to collaborate again. I have a lot of respect for RTJ’s work ethic. Creating the RUN THE JEWELS brand is a natural progression.”
Run The Jewels inaugurates with its first trademarked strain, Ooh La La— titled after the lead single from RTJ4, RTJ’s newest album. This hybrid strain renders a light body feel and a sensory-stoking head high. Ooh La La combines LEMONNADE’s Sativa focal point with El-P and Killer Mike’s Indica admiration for the suitable hybrid variant with a flavor of sweet fruit cake with an herbal tea chaser, and an aroma of frosting and spice cake. Along with top-shelf bud, the RUN THE JEWELS line features vapes, extracts, blunts, and pre-rolls. The complete line of Ooh La La merchandise is coming soon throughout California at COOKIES dispensaries, including locations in Oakland, Modesto, Merced, San Deigo / La Mesa, Hayward and Redding (coming soon), as well as Sacramento with the LEMONNADE retail store. The entire line is also available at the COOKIES store ran by Gage Cannabis Co. in Detroit, Michigan. Ooh La La pre-rolls and flower will drop in additional dispensaries across Illinois, Washington (Hash Agency), Michigan, Oklahoma (Electraleaf), Oregon, Colorado (Veritas Fine Cannabis), and Arizona later this year.
“The sister brand to Cookies, LEMONNADE, is the highest form of the grower’s art,” explains their website in reference to their products and flavor profiles. “A Sativa-focused family of strains and products created for those in search of an upbeat and euphoric experience. The company and its overall vertical integration and seed-to-sale business allow for complete quality control at every step—from cultivation and production to retail experience.” Run The Jewels spoke in an announcement of their ganja line: “We couldn’t be more excited to announce our cannabis partnership with the legendary Cookies and sister-company LEMONNADE on our first branded strain, ‘Ooh La La. This collab with our homie Berner—the Bay-Area rapper and entrepreneur who built Cookies into one of the largest cannabis brands in the world—is based on a shared love of music, cannabis, and advocacy. This hybrid strain merges LEMONNADE’s Sativa focus with RTJ’s Indica appreciation to achieve the ideal hybrid strain. ‘Ooh La La’ flexes an aroma of spice cake and frosting plus the flavor of sweet fruit cake with an herbal tea chaser, delivers a sensory-heightening head high and a light body feel. More fyah!!”
COOKIES is more than a leading cannabis establishment, it is a lifestyle. Founded in 2012 by Jai, Bay Area breeder and cultivator, and his partner Berner, the prolific Bay Area entrepreneur and rapper, the company assembled its identity by harmoniously combining top-tier, new genetics, music, and the internet. Endorsed by social media, the music industry, and the brand’s breeding and growth projects, COOKIES swiftly formed a grassroots cult following while staying faithful to its label promise; innovative genetics and authenticity.
COOKIES, today, is one of the most profitable and well-respected cannabis companies in the United States. The brand and its product are acknowledged globally and furnish a stable of over 50 marijuana product lines and varieties including sun-grown flower, indoor, outdoor, gel caps, pre-rolls, vape carts, and gel caps. COOKIES’ seed-to-sale business and total vertical integration allow for full quality control at every juncture—from production and cultivation to the experience of consumers.
Voted the #1 Sativa menu on the planet Earth, the squad of industry giants behind LEMONNADE are pleased to deliver a menu of genuinely unparalleled flavor-forward, Sativa-leaning marijuana products—the consequence of expert breeding and fastidious genetics.
LEMONNADE, the sister brand to COOKIES as mentioned, is the maximum form of the grower’s artwork. A Sativa concentrated family of products and strains created for those on a hunt for a euphoric and buoyant experience. Offering over 15 cannabis product lines and varieties including indoor, sun-grown and greenhouse flower, extracts, vape carts, and pre-rolls, LEMONNADE was founded by Brett Wilson (aka Growing Passion) and Berner in 2015.
About RUN THE JEWELS
RUN THE JEWELS is the Grammy-nominated human dynamo hip hop duo of Killer Mike and El-P, two of the most celebrated and identifiable names in the genre of Rap. Though when they teamed up in 2013 they might have appeared like an unconvincing pairing on paper, the supergroup broached into an imaginative synergy that pulverized and subverted all projections, resulting in the largest, most ardent fanbase either had encountered in their individual careers. Over four critically-acclaimed albums, RUN THE JEWELS has reinformed their musical coalition with a set of forward-thinking, unyielding hip-hop, obtaining endless critic and fan kudos for their singular ability to transcend the worlds of boisterous, raw fun and bladelike social commentary.
Editors note: Not an ad. We just cover dope shit.