The 6 Best Hip Hop Music Videos of 2020 So Far
As everyone remains indoors, there’s only so much new media we can consume. Music videos are definitely a good way to mix it up and see what artists have been creating during this chaotic year. My top six music videos of 2020 so far showcase new and established talent from all over the U.S. Consequently, each video’s theme is very different, some more experimental than others.
6. “Riri” by Aminé
“Riri” by Aminé came out in late June and is the second single off of his third studio album Limbo. This video had to make the list due to the quarantine style video shooting. The visual is filled with models dancing over video chat, large houses, and Aminé sitting in the passenger seat of a friends car at multiple locations. Half of the video is shot with a beautiful multimillion dollar house in the background. While the other half of the video features typical video girls. But instead of posing on set, they are found in their homes singing along to the lyrics in lingerie and everyday clothing.
5. “Lil Scammer That Could” by Guapdad 4000 featuring Denzel Curry
Guapdad 4000 and Denzel Curry really strive to make rap weird as they star in the “Lil Scammer That Could” video. This video is simply ridiculous. Some of the scenes include the duo riding a train engine that’s about to hit a cop who’s wrapped up in a hose, both of their heads sitting in marijuana planters, and Guapdad dressed up like a gardener. The video is extremely vibrate as the pair parade around a suburban looking area and rap about scamming.
4. “Negus Poem 1 & 2” by KeiyaA
On March 17th, 2020, Chicago native and multitalented musician and artist, KeiyaA released her second music video ever for her single “Negus Poem 1 & 2.” The video has received over 10,000 views since. The video is simplistic and shot exclusively in black and white all over New York City. The track itself is smooth and dreamy and the video mirrors those vibes as we see close ups of KeiyaA singing. The little details are what pop on this obviously gloomy day; from her silver facial jewelry to her intricately laid headscarf. KeiyaA is starting to make waves in lo-fi R&B and fans can’t wait for more visuals from her.
3. “Answer” by Hook
Imagine a colorful dream where you’re running around with your phone and doodling your way through an ever-changing room. That’s what you get from video for “Answer” by Hook. Hook’s look is rad, her blonde shaved head spells out “ILY” while she rocks the funkiest patched pants and large hoodies. The melancholy song mirrors well with the vibrate shades throughout. The last sequence is haunting due to the bright colored face paint smeared across her face with four phones crowding her view.
2. “Entrepreneur” by Pharrell Williams featuring Jay-Z
“Entrepreneur” by Pharrell Williams featuring Jay-Z comes during national protests for BLM and spotlights passionate African Americans across the country. Some of the folks with screen time include well known musician, writer, and designer Tyler the Creator, Iddis Sandu, a 23 year old accomplished coder, and Angela Richardson, who turned her at home creations of cleaning goods into a retail line. Another positive segment includes short clips of many female African American CEOS around the world. The video doesn’t even feature Pharrell or Jay-Z, which demonstrates how they are using their gigantic platform to give others a voice.
1. “Mazel Tov” by IDK & A$AP Ferg
If you need a laugh from two pretty serious rappers, the video for “Mazel Tov,” by IDK & A$AP Ferg will reel you in. The video features IDK having the celebration that typically follows a bar mitzvah and taking part in dancing the hora. The colors in this video are so appealing, as all of the extras wear white and gold accessories, while IDK wears multiple monochrome outfits. The video is light hearted and will bring a smile to anyone’s face as a Jewish man flexes a grill in his mouth and everyone vibes in a beautiful mansion.