THC-Infused Drinks: A Billion Dollar Market Before 2025
Despite an economic downturn, our industry seems to be growing. One of the biggest reasons for this growth is because of cannabis-infused beverages. We explore why that is and where we might see this interesting market go in the upcoming years.
Cannabis businesses are essential during the coronavirus pandemic, despite their continued federal illegality. For this reason, professionals are in demand even though their line of work has been basically blacklisted from receiving disaster relief funds. As the cannabis industry continues to evolve and businesses grow, so does of consumer preferences.
Marijuana goes Liquid: 20% of consumers now drink THC beverages
One of those preferences is that cannabis consumers seem to be gravitating towards preferring edibles over smoking. Smoking anything can be unhealthy and irritating to the lungs and throat. And with a global pandemic caused by a virus that specifically reduces breathing capacity, moving towards edibles just makes sense. Here at Loud News Net, we are big fans of edibles. We think they have the potential to be the main method of ingesting cannabis in the upcoming years.
A huge part of the legal cannabis business as a whole is quality, consistency, and dosing accuracy. One of the biggest issues with edibles right now is the fact that dosing is difficult, especially if you make your own. One person could barely feel it, while the other could be launched into orbit off of the exact same batch. The main culprits for this are both a lack of consistency and the that many home cannabis cooks don’t understand decarboxylation. Let us know if you’d like to see an article about how to properly decarb at home.
THC drinks vs Edibles
In fully legal US markets, 20% of cannabis consumers are now drinking cannabis drinks to relax, feel peaceful, and have fun.
The social experience of cannabis drinks is enhanced.
You don’t have to leave a party to enjoy cannabis, unlike smoking a joint or vaping. With Keef cannabis drinks, you can stay inside the party, make toasts, keep the conversation going, and share all the good times with your friends.
In comparison to other edibles, THC drinks are more quickly absorbed.
With a quicker uptake, you’ll experience THC’s effects sooner. This is because cannabis drinks made with nanoemulsions, such as Keef, absorb the medication through saliva. During this time, the onset is shortened to about 30 minutes. It can take up to four hours before you feel the full effects of edibles such as baked goods, gummies, and chocolates that are infused with cannabis.
THC-Infused Beverages Increase in Popularity
Another issue with consuming store-bought edibles is that a lot of them are loaded with sugar and processed ingredients. For this reason, we have been seeing a rise in healthier beverages like seltzer waters and sugar-free drinks. According to a story from Merry Jane, the cannabis-infused beverages market could skyrocket to $2.8 billion as early as 2025. Analysts are saying that the U.S. and Canada will see the largest increase in the cannabis-infused beverage market.
Cannabis-Infused Beverages: Corporate Weed Takes Notice
Of course, big corporations are taking notice of this shift in consumers’ preferences of canna-beverages. Constellation Brands, makers of Corona and Modelo, made a large investment in Canopy Growth a few years back. They reported a loss of millions last year, which likely had more to do with Canopy than the cannabis beverage market.
We won’t make any investor speculations on the future of Big Weed brands here. We just think that this is an indicator of why we need to continue to support local businesses and small brands. This includes Mom and Pop grows, local craft breweries that are infusing terpenes into their heady beers, as well as startups innovating by offering products hangover-proof, alcohol-free wine infused with THC.
A Growing Part of An Ever-Evolving Industry
As with every niche of the cannabis industry, laws and regulations change all the time. Should people be able to consume cannabis and alcohol in public places simultaneously? Most states say no, but this could change. Stay tuned to Loud News Net as we bring you both the latest news as well as interesting pieces on culture, music, sports – and much more. In case you were wondering, we don’t receive any kind of compensation regarding the products or companies mentioned in this article. But, we’re always open to discussing it and will always be transparent about this.
Keep it LOUD!
As Loud News Net continues to grow, we always want to hear what our readers think and what you want us to cover. Connect with us on all forms of social media @LoudNewsNet. Thanks for reading, and as always – happy consumption!