Rejjie Snow, Rapper and Creator, is Ireland’s Best Kept Secret
When you think of hip hop, you do not think about Ireland’s growing talent pool. During a time of industry plugs, a lack of artists writing their own music, and playlists filled with similar tracks, Rejjie Snow is a breathe of fresh air.
Alex Anyaegbunam, better known by his stage name Rejjie Snow, is a rapper from Drumcondra, Dublin, who has helped put Ireland on the map with his incredibly clever bars and bumping beats. He is changing the way we look at UK artists and helping them break out of the traditional lyrical and aesthetically driven boxes, thinking of roadmen, puffer jackets, and bold lyrics. Snow’s music is in a category of its own. His music can be funky, sad, or the perfect song to roll a joint to — genre bending. He takes influence from 90’s U.S. gangster rap, UK grime, and George Michael.
Rejjie Snow Has International Reach
His repertoire is stacked, while somehow staying under the radar since 2012. In 2013, he released his first EP, Rejovich, independently, which topped the iTunes hip hop charts. He released a handful of singles the following years like lo-fi and piano heavy track “Pink Beetle,” and “Milk and Honey,” an aggressive and grime track. In 2016, he released a free mixtape, The Moon & You. The project featured artists like Joey Bada$$, Dana Williams, and Joyce Wrice.
Soon after, Snow signed with 300 Entertainment.
His critically acclaimed 2018 album, Dear Annie, is a masterpiece. A handful of the tracks were produced by Kaytranada and has cosigns from artists like Aminé and Anna of the North.
Although, he has millions of streams, Snow seems to be lacking media outlet attention and hasn’t toured much.
Changing Expectations for Rappers
Rejjie Snow is underrated and plans to ditch his current name and the musical identity surrounding it. In an interview with NME about his future plans post-Dear Annie, he states “I just feel like I’ve outgrown that identity. I made that name when I was much younger, a different person. I also don’t want to limit myself artistically and just be one person. I’m not going to retire from making music. I just feel like Rejjie Snow is dead.”
After radio silence for the past two years, Snow released “Cookie Chips” with MF Doom and long time collaborator Cam O’bi.