Are Rappers Taking Over the Cannabis Industry?
By Justin May
Hustling is ingrained into hip hop culture. Turning nothing into something is a quality most successful rappers have had since day one. More and more rappers are using that same hustling mentality to get involved in the cannabis industry.
Whether it’s leveraging their brands to promote new strains, or creating companies from the ground up, rappers are investing in cannabis at an all time high (pun intended). You probably know the big names, but there are many successful rappers have entered the legal weed business. Here are 5 rappers currently thriving in the industry.
Rappers in the Cannabis industry
Cookies for all
At one time, this cannabis pioneer was probably more known for his business acumen that launched his “Cookies” brand than his rhymes. More recently, Berner has stepped up his bars to equally match his work as a trailblazer in the weed industry. A master at branding, the name “Cookies” is now synonymous with weed. In addition he has created such well known strains as Gelato and Wedding Cake.
Stoned is the Way of the Walk
An OG if there ever was one, B-Real has used his notoriety as a legendary stoner to branch out in several different areas. B-Real’s hit YouTube series, “The Smokebox”, features Cypress Hill interviewing everyone from rappers to politicians. The interviews take place enjoying a nice hotbox session in the car. B-Real has also recently opened a dispensary under his infamous moniker, Dr. Greenthumb, adding to his legend, and his portfolio, even further.
That Kush OG
Making his presence known in 2010 with his groundbreaking mixtape “Kush & OJ”, Wiz has had his foot on the gas pedal non-stop. He has partnered with RAW papers to launch his own rolling papers. Wiz has given himself a leg up on his competition, offering branding visibility even if you’re not smoking his own infamous strain. Known as “Khalifa Kush”, Wiz has created a buzz around this strain simply by maintaining its secrecy. Wiz is said to be the only consumer of true cuts of this strain. Between his constant output of music and flourishing business skills, Wiz is now a mainstay in the cannabis industry.
From the Dogg Pound to Dispensary
Despite being one of the most prominent hip-hop artists in the 90’s under the Death Row label, Kurupt’s entry into the cannabis industry still took a few by surprise. Perhaps it wasn’t his entry into the space as much as his success. Kurupt’s Moonrocks brand has sparked a myriad of copycat products that look to match its potency. Kurupt’s Moonrocks are nugs of premium flower, dipped in THC oil, and coated in top shelf kief. This product is considered the caviar of marijuana. Kurupt is one rapper who has certainly made a moonrock sized mark on the cannabis industry.
Canada Rappers meet Canada Cannabis
The latest rapper to enter the cannabis space, and perhaps a surprising one, is none other than Drizzy Drake himself. Drake is looking to dominate the Canadian cannabis market as he has the charts the past decade. He recently partnered with Canopy Growth Corp to launch his own brand, “More Life Growth Company”. Though not much is known about the brand at this time, Drake has proven he can create a high quality brand that fans will flock to and support.
Keep It LOUD!!!
Thanks for reading! We hope you enjoyed as we further try to connect cannabis to culture. Specifically Hip Hop culture which is our foundation. Check out our other Loud Originals which connect our love of cannabis and hip hop. Stay tuned for more as we grow that LOUD. Peace!