The CPG of Cannabis: Trying to be the Bud of Buds
In 2014, brands began referring to themselves as The Google of Cannabis. It framed the business as innovative, disruptive, and anything but Stoney. The nom de guerre’s expiration date made way for the latest catchphrase, The CPG of Cannabis. A business struggling to coax investors will gravitate towards this safe word, but I question the trend –…